Polana Logo redesign
Polana Presentation
Redesigned website in Shopify after initial site could only handle 8 people after load test.
Redesigned website in Shopify after initial site could only handle 8 people after load test.
Redesigned website in Shopify after initial site could only handle 8 people after load test.
Redesigned website in Shopify after initial site could only handle 8 people after load test.
Redesigned website in Shopify after initial site could only handle 8 people after load test.
Had almost no money to create spokesperson TV commercial series. Tested on local TV in hot spots then ran national.
Over 200% growth
Increased basket size.
Incredible returns with little spends
Incredible returns with little spends
Polana Polish Food
aka Polishfood.com
I was hired to turn around a branded food delivery e-commerce business.
Polana.com - Director of Marketing for Three Businesses
Challenged with a food delivery, e-commerce turnaround through comprehensive marketing campaigns, product launches and branding strategies. Managed a team consisting of an Operations Manager and Marketing Assistant at a four person company. Deployed local database and market-targeted media advertising with customized messaging, SEO, PPC, coupon tracking codes and an integrated marketing / promotions calendar.
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Brought on to organize and achieve a complete brand turnaround and integration of product offerings through coherent messaging.
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Executed uncured / natural product reformulation and found new co-packers to significantly lower cost of all products.
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Succeeded in expanding YOY revenue in 2016 by over 126% in April and 204% in July, session volume by 71% for April and 16% month over month revenue.
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Doubled site traffic by refining Google Ads / Adwords and opened Adroll retargeting account, while setting up Bing advertising and Adswerve/Doubleclick dbm programmatic marketing on very tight budget.
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Reversed a failing Magento site into customized Shopify hosted site through intensive website redesign that scaled to handle 600% higher traffic, designed over a weekend, by myself.
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Designed and executed a national ad campaign that targeted US cities with largest potential customer bases, cross-referenced by largest average order and highest profitability margin.
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Secured international talent for a spokesperson-driven TV commercial series, resulting in 17x ROI on Facebook and 6.5x ROI on national TV.
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Identified, contracted and managed a social media strategy that included a home sampling video blogger campaign.